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MARKETING + STRATEGY + CREATIVE DEVELOPMENT
THE FIRST TWENTY
THE FIRST TWENTY is a celebration of Under Armour’s past and a declaration of where they're going. This 17-pound, 600-page opus is filled with over 1,200 photos, plus hundreds of stories, articles, anecdotes, and mementos from the first 20 years of Under Armour.
No computer or mobile screen will ever do it justice, but perhaps you can get your hands on one of the 1,000 limited-edition copies and experience it for yourself.
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